An empirical hypothesis might be helpful at this point (if it is correct): In a sinful world (hic mundus), it will be easier to change criteria than to change Behavior. In the one case, it is only a matter of semantics, of introducing different values into communication; in the other, it is a matter of deeply ingrained habits, of character, of constantly reproduced temptations, of seductions that are again socially supported, for example by rewards for success. But the same thing can be formulated differently: If behavior is to follow criteria, criteria must follow behavior. Cyberneticists would speak of control loops, which must be asymmetrical. In earlier times, religion offered such a symmetry break (and thus took on the problem of dealing with sinners who were promised the kingdom of heaven). How does modern Ethics deal with this problem?
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Luhmann N (2008): Die Moral der Gesellschaft. Frankfurt: Suhrkamp, p. 178–179.