The person or group or entity that values and uses the product or service. The requestor of a good or service.
~
beneficiary | BrE ˌbɛnɪˈfɪʃ(ə)ri, ˌbɛnɪˈfɪʃɪəri, AmE ˌbɛnəˈfɪʃiˌɛri | noun Nutznießer (Mask.)/ Nutznießerin (Fem.)