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I think there's something more, but it requires a little excursion from a usual Cartesian worldview to get at. Start with the LaoTse premise that self and other are just two ends of an abstraction - no more magical than left and right or after and before. By combining these abstractions we construe ourselves with respect to the actors and drama of our memories; we make a little story within which to understand what's happening, and we are motivated by the dramatic forces within this story.
Examples of memes are tunes, ideas, catch-phrases, clothes fashions, ways of making pots or of building arches. Just as genes propagate themselves in the gene pool by leaping from body to body via sperms or eggs, so memes propagate themselves in the meme pool by leaping from brain to brain via a process which, in the broad sense, can be called imitation.
Meta Magical Themas The name of DouglasHofstadter's column in the magazine ScientificAmerican published from circa 1981. The name is remarkable because it is an anagram of MathematicalGames, which was the name of the same column when MartinGardner was writing it. A book of almost the same name: