⇒ Category Membership, Stichweh, Die Weltgesellschaft, p. 229 There is a type of behavior that all these people have exhibited before, but without necessarily knowing about each other. ⇒ Curriculum Vitae
Category affiliation
Overcoming user Inertia to a change through education. There are 16 different forms of inertia and many can be overcome directly with education. Don't underestimate this. wardleypedia 
> Marketers may call this “Category Building”.
Education as “Category Building”?!