YOUTUBE 6XvPOOMZwOI Simon Wardley: Why organizations need mapping
26:46 
: ... Netflix didn't have that problem so it's not that blockbuster was a dinosaur and it could innovate it could out innovate anyone it just had inertia from past success. The next pattern you get is co-evolution so as things evolve you often get a change of practice as the underlying technology evolves ...
See Climatic Pattern
47:22
... I would just mention one other little added note which is the whole Isolation Economy. User has an existing need existing practice based upon something it could be anything things evolve you get co-evolution of practice you get new needs appearing okay fairly compatible throughout ...