Words provide a metaphorical conduit for our thought that is marginal at best in practice. We supplement traditional composition with Diverse and Personal Context so as to provide for a more embodied experience for later and distant readers.
In linguistics, the conduit metaphor is a dominant class of figurative expressions used when discussing communication itself. It operates whenever people speak or write as if they "insert" their mental contents (feelings, meanings, thoughts, concepts, etc.) into "Containers" (words, phrases, sentences, etc.) whose contents are then "extracted" by listeners and readers. Thus, language is viewed as a "conduit" conveying mental content between people. wikipedia 
"The mother of all demo apps" — Exemplary fullstack Medium.com clone (called Conduit) powered by React, Angular, Node, Django, and many more github , site , docs
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conduit | BrE ˈkɒnd(w)ɪt, ˈkɒndjʊɪt, AmE ˈkɑnˌduət | noun 1 Leitung (Fem.) Kanal (Mask.) (also figurative) 2 (Electricity) Isolierrohr (Neutr.)