Double Diamond

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page – The Double Diamond: Strategy + Execution of the Right Solution by Jonny Schneider, 2015

> The ‘Double Diamond’ process maps the divergent and convergent stages of a design process. Created by The British Design Council , it describes modes of thinking that designers use. The Council’s origin is Industrial Design – which is about creating tangible objects. As such, the model seems like a linear process. It describes significant up-front design, before going on to produce a final solution. Working this way means that solutions are generally perfected before public release. That’s because it’s expensive to change a physical product after it has shipped. Another effect is that a lot of time passes before knowing it’s efficacy in a real market.

See also Beyond Net Zero: A Systemic Design Approach