An essential part of mapping is the Anchor of user needs. Ideally you want to create an environment where your needs are achieved by meeting the needs of your users.
Be mindful that these needs will evolve due to competition and in the uncharted space they are uncertain. Also, be aware that users may have different and competing needs and be prepared to balance the conflict.
See also Focus On User Need (singular).
The user need. wardleypedia 
, post ⇒ Essential Needs