SCHWESINGER, Borries, 2007. Formulare gestalten: das Handbuch für alle, die das Leben einfacher machen wollen. Mainz: Schmidt. ISBN 978-3-87439-708-7.
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Forms visualize a silent dialog. The form asks. Whoever fills it out answers. What can be told is determined by the form – the form does not know how the answerer is feeling ...
But this is exactly what companies and institutions should be concerned about: Does the form lead the person filling it out as quickly and well as possible to his or her Goal? Or does it lead to a nervous breakdown?
Forms accompany us from the cradle to the grave, they are part of every corporate design and every online check-out process. Nevertheless, they are often stepmotherly conceived, texted and designed, are unpleasant, bureaucratic, restrictive, discriminating, patronizing and incomprehensible.
It doesn't have to be this way, Borries Schwesinger finds, and gets to the bottom of the form.
"Forms are testimonies of their time. Filling them out transforms the banal medium into a unique document, the proof of existence of a human being. Of a person whose Traces in the world can be read in the form and whose individuality is revealed in the ductus of his handwriting."
"Forms want to anticipate all possibilities and be ready for any eventuality. In their tireless attempt to control the complexity of the world and their immoderateness in wanting to grasp every eventuality, however, forms move us. For their frequent failure seems inevitable and tragic."
The deeper Boris Schwesinger researches, the more he is convinced that everything could be simpler if clients and designers liked forms and took them seriously. If they got to know the customer and took them seriously and began to think like customers think. Then forms could give companies identity and style – and maybe even pleasure.
That is the goal of this excellent book. Systematically and clearly, underpinned by many good-practice examples, Borries Schwesinger shows you the way to a design philosophy that gives customers not one more form, but one less problem.