My mostly un-worked-out mode of **archaeological** reading is a means of constantly locating a text’s arguments, statements, and metaphors within a set of other discourses (see Foucault’s Archaeology of Knowledge, “What is an author?” and then essays on genealogy). I see a hermeneutic mode as one that works almost completely within the text to unfold a meaning by insight and in Heidegger’s case a kind of etymology. Or in Gadamer’s, the hermeneutic mod of analysis concerns locating a text within a geo-historical epoch’s “horizon of thought and common sense.” My sense of an archaeology means that I am interested in how a certain figure of speech, for instance, echoes managerial business lingo at the time of text; how a formulation of rationality shows strong traces of a Shannon+cognitive-science lineage. I see this as a potential continuum in that the archaeological pays attention to more local and struggling modes of discourse whereas the hermeneutic (say in Derrida) attends to epochal modes (linguistics, hermeneutics, Western philosophy). An archaeological reading tends to create a web of connections among different texts (New Corporate Activism borrowing its rules and structure from Rules for Radicals, its notion of citizenship from the neoconservative-libertarian-fiscal-Right, and its notion of discourse from rhetoric via PR).