Here is a great talk by Russel Ackoff on the discovery of Idealized Design. Vimeo 
VIMEO 148192220 “Tape” of Ackoff’s Bell Lab Lecture
It is 30 minutes. Sit back and enjoy it. He is a great story teller and it is an important and memorable story.
See also Dr. Ackoff's book *Creating the Corporate Future*. pp 110–111 and 113, 114.
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