Juxtaposition of Two Concepts

In his wonderful book, The Act of Creation, Arthur Koestler defines the creative process as starting with the juxtaposition of two concepts from separate conceptual spaces. Such a conjunction creates not merely a new idea but an enlargement of the space of ideas, a cross-fertilization that is the very stuff of which innovation is made. If we, by education, by scientific practices, by social norms, restrict the development of individual talents to narrow specializations, we will thereby lose the ability to innovate. (Collective Electrodynamics, Foreword)

> The first step in creating a page that has this poetic form is defining Intention, two words that, combined, have the feeling of something that promises to become meaningful, worth remembering.

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MEAD, Carver A., 2000. Collective electrodynamics: quantum foundations of electromagnetism. Cambridge, Mass: The MIT Press. ISBN 978-0-262-13378-4.