[…]
McLuhan feels that very few men look at the present with a present eye, that they tend to miss the present by translating it into the past, seeing it through a rearview mirror.
The unnoticed Fact of our present is the electronic environment created by the new communications media.
[…]
The Environments set up by different media are not just Containers for people; they are Processes which shape people. Such influence is deterministic only if ignored [⇒ Ignorance]. There is no inevitability as long as there is a willingness to contemplate what is happening.
[…]
~
CULKIN, John M., 1967. A schoolman’s guide to Marshall McLuhan. 1967. Saturday Review, Incorporated. pdf 
[Accessed 24 January 2024].