is the science of signs and their life in society. A sign is anything that stands for something else for someone. (Andersen 1990 – A theory of computer semiotics, 1)
ANDERSEN, P. B., 1997. A theory of computer semiotics: semiotic approaches to construction and assessment of computer systems. Updated ed. Cambridge ; New York, NY, USA: Cambridge University Press. Cambridge series on human-computer interaction, 3. ISBN 978-0-521-44868-0.
Like any other theoretical framework, semiotics has its strong and weak sides. It can discuss some aspects of computer technology in a systematic and precise fashion, but must leave other aspects untouched. The general distribution of tractable and non-tractable aspects follows from the basic concepts of semiotics, namely the sign — something that stands for something else — and semiosis, the process whereby signs are created and used. Only those parts of reality that live the double life of a sign can be treated scientifically by semiotics. (Andersen, A theory of computer semiotics, p. 2) >> tractable semiotics sign semiosis process reality double life
⇒ Sign
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Semiology | BrE sɛmɪˈɒlədʒi, siːmɪˈɒlədʒi, AmE ˌsiˌmiˈɑlədʒi, ˌsɛmiˈɑlədʒi/, semiotics | siːmɪ- ˈɒtɪks | noun Semiotik (Fem.) Semiologie (Fem.)