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Is that what happened? After almost two decades of experience, we can see that these predictions have been confirmed and refuted at the same time. There have been transformations, yet their consequences are more complex than expected—and in many cases different altogether. Today’s news media are certainly more personalized and decentralized, but also hampered by forms of users’ isolation like filter bubbles and echo chambers, not to mention the unavoidable issue of fake news. Online advertising is affected by a growing “banner blindness” in which users, instead of looking at customized ads, try to avoid or ignore them. page