In this study we introduce a semiparametric hazard-based duration model to predict the timing and sequence of theme park visitors’ activity choice behavior. The model is estimated on the basis of observations of consumer choices in various hypothetical theme parks. These parks are constructed by varying the absence and presence of existing and new activities within a theme park as well as their attributes: waiting time, activity duration, and location.
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KEMPERMAN, Astrid, BORGERS, Aloys and TIMMERMANS, Harry, 2002. A Semiparametric Hazard Model of Activity Timing and Sequencing Decisions During Visits to Theme Parks Using Experimental Design Data. Tourism Analysis. 1 January 2002. Vol. 7, no. 1, p. 1–13. DOI 10.3727/108354202108749916.