Create a Wake

One ‘creates a wake’ by moving quickly to develop a new model that can be referenced by others – a process that aligns the transformation efforts for an entire system.

Complex ecosystems have multiple power structures – each has self-preservation as its primary motivation. This dynamic discourages innovation, as change is often seen as threatening.

Trying to convince others to change is a long, painful, and, many times, fruitless process. Instead, by developing a Positive Deviant that becomes a First Mover who is innovating faster than anyone else, others begin to align to this new direction.

This momentum is most powerful when focused on an Audacious Aspiration which is greater than individual territorial concerns. In this process, people become increasingly emboldened and courageous, unleashing their Creative Genius.