First Mover

First Mover is a marketing concept which asserts that companies that can quickly establish market leadership can create long-term competitive advantages.

When introducing a new paradigm in complex ecosystems, we have found that it is essential to create thought leadership by out-innovating others.

Complexity creates inertia that prevents transformational change. If you can learn faster and innovate faster, others begin to take note, encouraging them to follow this new model. By doing so, you can Create a Wake.

That is what Jami and I sought to do with The Dayton Experiment.