Disruption of Past Norms

Category

Example

Tactic to counter

Counter points and messaging

Disruption of Past Norms

Change of business relationship (loss of social capital)

Vendor Management

Right for its time / Past has evolved / Point to other departments / Lead the charge

Loss of existing financial or physical capital

Future Planning

Asset write down / Look to sweat and dump or dispose / Point to savings vs increasing running costs of legacy

Loss of political capital

Modernisation

Emphasis on future agility & efficiency / Make the business aware / Building for the future

Threat to barriers to entry

Unavoidable Change

Already happening in the market

Example

* Change of Business Relationship. page

* Loss of Social Capital. page