Inertia Patterns

Category

Example

Tactic to counter

Counter points and messaging

Disruption of Past Norms

Change of business relationship (loss of social capital)

Vendor Management

Right for its time / Past has evolved / Point to other departments / Lead the charge

Loss of existing financial or physical capital

Future Planning

Asset write down / Look to sweat and dump or dispose / Point to savings vs increasing running costs of legacy

Loss of political capital

Modernisation

Emphasis on future agility & efficiency / Make the business aware / Building for the future

Threat to barriers to entry

Unavoidable Change

Already happening in the market

Transition to the New

Investment in knowledge capital

Training

Cost of acquiring external skills will be high / motivation of staff

Cost of acquiring new skillsets

Organisational development

Develop capabilities in-house / use hack days / use conferences / create centres of gravity

Investment in new business relationships

Vendor Management

Developing relationships with the right suppliers / understanding the market

Changes to governance, management and practices

Awareness of Co-evolution

Practices have to adapt as activities evolve / Point to other past practices

Agency of the New

Suitability

Weak Signals & prior identification

Examine ubiquity vs certainty

Lack of second sourcing options

Supply Chain Management

Use and development of standards, open source options, limit feature use to reduce lock-in, use of abstraction layers)

Lack of pricing competition

Market Analysis

Single or multiple vendors, examine switching costs, use of brokers

Loss of strategic control

Strategic Planning

Examine buyer / supplier relationship, understand the market is commoditising and is now a volume operations game)

Business Model

Declining unit value

Awareness of Evolution

Avoid death spiral. Look at alternative opportunities e g. ecosystem use

Data for Past Success counteracts

Portfolio Management

Risk Mitigation, look at disposal / spin-off

Resistance from rewards and culture

Human Resources

Higher rewards for adaptation. Education. Promote situational awareness

External financial markets reinforce existing models

Analyst Relationships

Spinning a Future Story